Julie Kraft, Chief Strategy Officer, Communication Consultant and Coach, The Kraft Co.
Julie Kraft's Bio:
Julie Kraft is a Strategic Communication consultant and coach, offering big picture strategic thinking for businesses, organizations, and nonprofits. She also offers one-on-one coaching. Her many years in the broadcast industry, combined with her work with businesses and nonprofits, give her a unique perspective on communication and messaging.
Julie is a strong believer in the value of brand and offers "big picture" strategic planning, advice, and instruction on day-to-day tactical operations within the framework of the brand across many communication platforms.
She also is skilled at helping people improve their on camera presence and performance. This includes TV professionals, as well as individuals who may be thrust into the media spotlight.
For 18 years, Julie worked as a Senior Consultant with Frank N. Magid Associates, a leading research-based strategic consulting firm. At "Magid," Julie consulted television stations and networks in the United States and internationally. She is credited with the successful multi-million dollar turnaround of an overseas network as well as many turnaround projects at TV stations in the U.S. In addition to her work in television, Julie advised and developed strategy for a unique wind energy program in Iowa. She also provided executive coaching to a number of professionals in various fields including the aviation industry, education, and academic research.
Prior to her work at Magid, Julie held many positions within newsrooms including News Director, Anchor, Acting Assignments Manager, and Reporter. She is most fond of her time as a "street reporter" in the Des Moines, Iowa, market.
Julie was just 24 years old, working at the smallest TV station in the state, when her aggressive investigative skills led to a "First Place Investigative Reporting" award from the Iowa Associated Press. As a news director, her news department produced a special report on children and cancer that was honored with an Edward R. Murrow award.
Julie recently earned her masters degree in Strategic Communication at American University in Washington, D.C.She received her B.A. in Communication-Radio/TV from the University of Northern Iowa.
Julie Kraft's Experience:
Chief Strategy Officer at The Kraft Co.August 2016 - Present | Iowa
At The Kraft Co., we offer strategy and messaging that is uniquely "krafted" for companies, organizations, nonprofits, and individuals. We offer years of experience in strategic planning on brand, program launches, social media, and crisis communications. We also provide consultation on best brand and communication practices. Using market research, we help clients identify opportunities to grow market share. We love developing brand strategy as well as tactics to achieve measurable goals. In addition to big picture thinking and strategy, we also offer individual performance coaching. Having worked a number of years in television, Julie offers coaching for professionals looking to polish their image or interview performance. Most of our work is done quietly behind-the-scenes. Clients include medical/professional offices, nonprofit organizations, universities, and individuals.
Senior Consultant at Frank N. Magid AssociatesDecember 1998 - December 2016 | Marion, Iowa
Strategic consultation primarily with television stations and networks in the US and abroad as well as other companies in a marketing and communications role. Also did executive coaching--training others how to better communicate and present themselves on TV and other media.
News Director at WOI-TVSeptember 1997 - December 1998 | West Des Moines, Iowa
As news director, Julie faced a number of challenges beyond the everyday battles of winning daily coverage in newscasts and meeting budgets. Those challenges required quick thinking, decisive actions, and the development of clear action plans. Within days of assuming the helm of News 5, the newsroom was placed in an extremely challenging situation when two photojournalists were severely injured in an accident. Despite the setback (which took a big emotional toll on everyone), the staff pulled together and launched a fast-paced, aggressively positioned 5 p.m. newscast the following week as had been planned. Within a month, Julie's organizational skills were quickly called into play again, when the News 5 staff found themselves covering a major local and national story on the birth of the McCaughey septuplets. Within a few months of that major event, the company moved the entire station and newsroom from downtown Des Moines to West Des Moines, during a blizzard. Producing high quality newscasts with good content on a daily basis is challenging enough, but while Julie held this position, there were also always "extra" challenges--big challenges--happening behind the scenes.
Anchor-Reporter at WOI-TVApril 1989 - September 1997 | West Des Moines, Iowa
Anchor-Reporter at American Heritage CablevisionJune 1987 - April 1989 | Council Bluffs, Iowa
Reporter at KWWLJanuary 1987 - May 1987 | Des Moines, Iowa
Hired to help cover the Iowa Legislature in KWWL's Statehouse Bureau. Julie's time here was short because the Iowa Legislature only meets four to five months a year.
Julie Kraft's Education:
American University2016 – 2018MA Strategic Communication
University of Northern Iowa1982 – 1986BA Communications-Radio/TVConcentration: Communications, Journalism, Political Science
Julie Kraft's Interests & Activities:
Volunteer Coordinator for the Zach Johnson Foundation Classic. UNI Fast Forward Conference. Hawkeye Downs (All Iowa Agricultural Association) Board of Directors, President. ConnectCR. Other interests: physical fitness, running, travel, music, and family.